February 18, China authority research institution CCID Consulting released "2008 Annual Development Report of China storage market". According to the report, Inspur sales rose 42.6%, much higher than the overall China storage market growth of 21% in 2008. Both of its sales and sales volume held No.1 position and this is the fifth consecutive years for Inspur to retain the top among domestic brands. Thus Inspur Group won the "2008-2009 Annual China Storage Market Successul Domestic Enterprise" award.
CCID analysts believe that the growth of IT market slowdown in 2008, however Inspur rose twice higher than the overall market growth, reflecting its solid growing trend. The highest growth attributed to its insisting on the development of national brands, following own path of innovation, focusing on industry applications as well as professionalization development marketing strategy.
Making dramatic breakthrough in high-end storage market during 2008 is the primary reason for Inspur to top in domestic brands. Mid-market sales increased more than 100% and VTL1000 sales volume was 5 times more compared with 2007. Inspur high-end products were deployed by large enterprises for key applications successfully achieved high-end technology and service breakthrough. Thus Inspur won many awards of media such as Favorite Product of the Year, Innovator of the Year and so on.
Facing increasing competition of the storage market, Inspur launched “customization application” strategy to unclose new market last year. This is might be the most important reason for Inspur to remain No.1 in China storage market share among domestic brands. In light of characteristics of video surveillance, Inspur developed a series of video surveillance storage products and integrated industry solutions, successfully used in several safe-city programs e.g. Langfang, Shunde, Wuhu. In order to meet the needs of data protection and security, Inspur released complete business continuity and disaster recovery solutions to promote localization of data protection and disaster tolerance solutions.
